Paid Advertising Services

Grow Your Business with 5-Star Rated Google Paid Advertising and Meta Ads

SEO takes time. Paid advertising doesn’t.

Google Ads and Meta Ads put your business in front of buyers the moment you launch — and when they’re managed right, they’re the most efficient revenue channel you have.

  • Revenue-focused campaigns — we optimize for leads and sales, not clicks
  • Google Search, Shopping, Display, and YouTube — all under one strategy
  • Meta Facebook and Instagram ads built around your real customer profile
  • No long-term contracts — month-to-month with full spend transparency
✓No management fees hidden in your ad spend
✓You own your account. Always.
What well-managed paid advertising actually looks like
4.2x
Average ROAS for managed Google Search clientsEvery $1 in ad spend returning $4.20 in tracked revenue
38%
Average reduction in cost-per-lead after 90 daysSmarter targeting and continuous bid optimization drive efficiency over time
Day 1
When your ads can start generating leadsPaid advertising is the fastest path to visible, trackable business growth
$2.32Average Google Search cost-per-click across industries — buying intent at scale
8xHigher purchase intent from Google Search vs. social media ads
2.9BMonthly active users reachable through Meta’s Facebook and Instagram platforms
65%Of small-to-medium businesses see their highest lead volume from paid search
Google Advertising

Google Advertising Services

Be First. Every Time Someone Searches for What You Do.

Google Search Ads put your business at the top of results the moment a buyer types a query. Unlike SEO, there’s no waiting — your ad appears immediately, and you only pay when someone clicks.

But Google Ads done wrong is money on fire. Broad match keywords, unoptimized landing pages, and set-it-and-forget-it campaigns burn budget without generating leads. We build campaigns from the ground up — keyword architecture, match types, negative keywords, bid strategies, and landing pages that actually convert.

Google Search Ads

Capture buyers with high purchase intent at the exact moment they search for your product or service. We build tightly themed ad groups, write compelling ad copy, and continuously refine bids to lower your cost-per-lead over time.

Google Display & Retargeting

Stay in front of site visitors who didn’t convert the first time — across millions of websites and apps in Google’s Display Network. Retargeting is one of the highest-ROI advertising tactics available to any business with existing site traffic.

YouTube Advertising

Video ads on YouTube reach your audience before they’re ready to search — building brand awareness and intent at the top of the funnel. We plan, place, and optimize YouTube campaigns that integrate with your Search and Display strategy.

Google Shopping Ads

For e-commerce businesses, Shopping Ads put your products directly in front of buyers with images, prices, and reviews — at the top of Google results. We manage product feed optimization, bidding, and negative keyword strategy to maximize your ROAS.

Local Service Ads (LSAs)

Google’s pay-per-lead format for local service businesses — you pay only when a customer contacts you directly through the ad. We set up, verify, and optimize your LSA account so you appear at the very top of local search results with a Google Guarantee badge.

Conversion Tracking & Attribution

Clicks without conversion data are guesses. We set up full conversion tracking — calls, form fills, purchases, and revenue — so every campaign decision is based on what’s actually driving business results, not vanity metrics.

How We Launch

From Audit to Optimized Campaigns in 4 Steps

1

Step 01

Account audit & competitive research

We audit your existing account or competitor landscape to identify opportunity, wasted spend, and quick wins before building anything.

2

Step 02

Campaign architecture & keyword strategy

Tightly themed ad groups, match type strategy, and a negative keyword list that prevents wasted spend from day one.

3

Step 03

Ad copy, landing pages & tracking

Compelling ad copy tested across multiple variants, landing pages built to convert, and full conversion tracking in place before launch.

4

Step 04

Launch, optimize & report

Weekly optimization cycles and monthly plain-language reports showing leads, cost-per-lead, ROAS, and what we’re doing about it.

Meta Advertising

Meta Advertising Services

Put Your Brand in Front of Your Exact Customer — Before They’re Even Searching.

Google captures demand. Meta creates it. Facebook and Instagram ads reach your ideal customer based on who they are, what they care about, and how they behave — not just what they happened to type into a search box.

Meta’s targeting capabilities are unmatched for brand awareness, lead generation, and remarketing to warm audiences. But poorly structured campaigns with the wrong creative burn through budget without producing leads. We build Meta campaigns around your actual customer profile — the audiences, creatives, and offer structures that produce results for your specific business.

Audience Research & Targeting

We build detailed audience profiles based on demographics, interests, behaviors, and lookalikes from your existing customers — so your ads reach the people most likely to buy, not just the most people.

Creative Strategy & Ad Production

On Meta, creative is the targeting. We develop the hook, headline, and visual format strategy that stops the scroll — and test multiple creative variations to find what resonates with your specific audience before scaling spend.

Lead Generation Campaigns

Native Meta lead forms or landing page campaigns — whichever converts better for your offer. We A/B test everything from the form fields to the offer itself, continuously reducing your cost-per-lead as the campaign matures.

Retargeting & Warm Audience Campaigns

Website visitors who didn’t convert are your highest-value Meta audience. We build retargeting sequences that follow up with the right message at the right time — keeping your brand top-of-mind until they’re ready to act.

E-commerce & Catalog Ads

Dynamic product catalog ads automatically show the right products to the right people based on their browsing behavior — and retarget visitors who viewed specific products but didn’t purchase. Essential for any e-commerce brand running Meta ads.

Instagram & Reels Advertising

Instagram placements — feed, Stories, and Reels — reach a younger, higher-engagement audience and are particularly effective for visual brands, local businesses, and products where aesthetics drive purchasing decisions.

Where Your Ads Run

The Right Placement for Every Goal

Facebook

Broadest reach for B2C and local

3 billion monthly users. Strongest for lead gen, local awareness, and reaching 35+ demographics with high purchase intent.

Instagram

Visual brands and 18–44 audiences

2 billion monthly users. Highest engagement rates in the Meta family — essential for lifestyle, food, beauty, and service brands.

Reels & Stories

Full-screen, high-impact video

Short-form video placements with lower CPMs and higher completion rates — best for awareness campaigns and brand storytelling.

Messenger & WhatsApp

Direct conversation at scale

Click-to-message campaigns drive prospects directly into a conversation — high intent, low competition, and lower cost-per-lead in many verticals.

How We’re Different

What Separates a Real PPC Strategy from a Budget Burning Exercise

What Most Agencies Do
What Canopy Does Instead
Account Ownership
✕Runs your campaigns in their own agency account — you lose everything if you leave
Account Ownership
✓You own your Google and Meta accounts. Your data, your history, your assets — always
Reporting
✕Sends click and impression reports that look impressive but say nothing about revenue
Reporting
✓Every report shows cost-per-lead, cost-per-acquisition, and ROAS — the numbers that actually matter
Budget Transparency
✕Bundles management fees into your ad spend so you don’t know what goes to ads vs. their fee
Budget Transparency
✓Flat management fee, completely separate from your ad spend. You see every dollar that goes to Google and Meta
Strategy
✕Launches campaigns with broad match keywords and auto-bidding — then blames the platform when leads don’t come
Strategy
✓Tight keyword architecture, exact and phrase match targeting, and a negative keyword list that prevents wasted spend from day one
Landing Pages
✕Sends ad traffic to your homepage and wonders why conversion rates are low
Landing Pages
✓Ad-matched landing pages with clear offers, social proof, and single focused calls to action — built to convert
Who Works Your Account
✕Junior account manager handling 40+ accounts who reviews yours once a month
Who Works Your Account
✓Senior strategist with direct accountability — your campaigns get real attention, not automated optimization and monthly check-ins

Paid advertising should pay for itself — many times over. If it isn’t, something is wrong with the strategy, not the platform.

What You Get

Paid Advertising That Pays for Itself

Immediate Lead Generation

Paid ads generate leads from day one. Unlike SEO, there’s no 6-month ramp-up period — your campaigns are live, visible, and generating inquiries within days of launch.

Day 1When leads can start coming through your campaigns

Full Budget Transparency

You own your ad accounts. You see every dollar that goes to Google and Meta. Our management fee is completely separate — you always know exactly what your advertising is actually costing and what it’s returning.

100%Of your ad spend goes directly to your campaigns

Revenue-Focused Reporting

We report on what actually matters — cost-per-lead, cost-per-acquisition, and return on ad spend. Not impressions, not clicks, not “reach.” You always know whether your campaigns are making or costing you money.

Real ROIEvery report ties spend directly to business outcomes

Senior Strategist on Your Account

You’re not being handed off to a junior account manager running 40 campaigns with an automation tool. A senior strategist works your account directly — reviewing performance, making decisions, and being accountable for results.

DirectSenior-level attention on every account

Compounding Efficiency Over Time

The first 30 days are about setup and data collection. By day 90, campaigns are optimized around real conversion data — your cost-per-lead is lower, your ROAS is higher, and the campaign intelligence keeps compounding each month.

-38%Average reduction in cost-per-lead after 90 days of active management

No Contracts. No Lock-In.

We keep your business by delivering results — not by holding your account hostage. Month-to-month management after onboarding, with the option to scale up or down based on what your business actually needs.

Month-to-monthCancel anytime if we’re not producing results
Common Questions

Paid Advertising FAQs

Straight answers on budgets, timelines, account ownership, and how we charge.

Get a Free Ad Account Audit
How much should I spend on Google or Meta Ads?

It depends on your industry, market, and goals — but the short answer is: enough to gather meaningful conversion data. In most local markets, $1,000–$2,500/month in ad spend is enough to get real signal. In competitive national markets, the floor is higher. We’ll tell you honestly what your market requires before you commit anything.

How quickly will I see leads from paid ads?

Search ads can generate leads within the first 24–48 hours of launch. Meta campaigns typically take 7–14 days to exit the learning phase and begin delivering at optimal performance. The first 30 days are about data collection — months 2 and 3 are where efficiency really kicks in.

What’s the difference between Google Ads and Meta Ads — which should I use?

Google captures demand — people who are actively searching for what you offer right now. Meta creates demand — reaching people based on who they are before they’re searching. Most businesses benefit from both, but the right mix depends on your product, sales cycle, and budget. We’ll recommend the right channel mix for your specific situation.

Do I own my ad accounts and data?

Yes — always. We create and manage campaigns inside your own Google Ads and Meta Business accounts. If you ever leave, you keep everything — your campaign history, your conversion data, your audiences, your creatives. No agency should ever hold your advertising assets hostage.

I’ve tried Google Ads before and it didn’t work. Why would it be different?

In our experience, failed Google Ads campaigns almost always trace back to one of three things: poor keyword strategy (too broad, wrong intent), a landing page that doesn’t convert, or no proper conversion tracking so nobody knows what’s actually working. We audit all three before launching anything and fix what’s broken first.

How do you charge for paid advertising management?

We charge a flat monthly management fee that’s completely separate from your ad spend. We don’t take a percentage of spend — which means we have no incentive to push your budget higher than it should be. Your ad spend goes 100% to Google and Meta. Our fee is for the strategy, management, and results.

Ready to Start Generating Leads?

Find Out Why Your Ads Aren’t Working — and What It Would Take to Fix Them

We’ll audit your existing Google or Meta ad account, identify exactly where budget is being wasted, and show you what a results-focused campaign would look like for your business. Free. No pitch. No obligation.

Get Your Free Ad Account Audit

Google Ads · Meta Ads · No contracts · You own your accounts

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